Mass text messaging refers to the capability of sending text messages to a large group of recipients simultaneously. It is an efficient communication method that allows organizations to reach a wide audience promptly. Mass text messaging is particularly useful during emergency situations, where organizations need to deliver critical information, updates, or alerts to a large number of individuals in a timely manner. PushPulse offers mass text messaging functionality, enabling organizations to quickly and effectively communicate with their employees, customers, or stakeholders when urgent messages need to be conveyed.